How major events can build a lasting legacy

Major events can do more than bring people together for a few weeks. Planned well, they can help cities accelerate transport improvements, support urban renewal and create long-term community value.

In this video, Max Goonan, Marketing and Communications Lead – Major Events at GHD, explains why host cities need to think beyond venues and event delivery. Max shares how major events can create momentum for better mobility, greater accessibility and civic improvements that continue to benefit communities long after the event ends.

• why major event legacy should be designed from the beginning, not treated as an afterthought
• how host cities can use fixed deadlines, global attention and political alignment to accelerate urban renewal
• how transport, mobility and accessibility can shape a stronger experience for both event visitors and local communities
  
  

Watch the video to explore how major events can move from short-term spectacle to long-term community value.